Lisa McLeod Earle

Leading with Noble Purpose. How to Create a Tribe of True Believers
Lisa McLeod Earle, Leading with Noble Purpose. How to Create a Tribe of True Believers

Leading with Noble Purpose. How to Create a Tribe of True Believers

We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation, purpose drives profit. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people s passion, profit doesn t drive purpose. In this new book, McLeod shows leaders how to: Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work People want to make money and make a difference, by putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect, building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center.

Work has become a grind, an endless series of tasks that lack meaning, it stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. We made some incorrect assumptions about work and those assumptions are killing us, human beings are hardwired to seek purpose, but according to data, most people don t feel a sense of purpose in their work.

Автор: Lisa McLeod Earle.
Жанр книги: Всё о бизнесе.
Объем: 257 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 257
Правообладатель: John Wiley & Sons Limited

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