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Behavioral Economics For Dummies
Коллектив авторов, Behavioral Economics For Dummies

Behavioral Economics For Dummies

Аннотация.
A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money, based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.

The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices, a guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational.

Автор: Коллектив авторов.
Жанр книги: Всё о бизнесе.
Объем: 387 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 387
Правообладатель: John Wiley & Sons Limited

 
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