Коллектив авторов

 
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The One Thing You Need to Know. The SCQuARE way to better business planning and decision making
Коллектив авторов, The One Thing You Need to Know. The SCQuARE way to better business planning and decision making

The One Thing You Need to Know. The SCQuARE way to better business planning and decision making

Аннотация.
In short, you’ll have an idea that succeeds, it has to be planning. Ross has shared this formula with some of the world’s leading companies – now he’s going to share it with you, whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work.

A simple, implementable explanation of how to bring a product plan or a brand strategy together Will teach you the critical business skill of creating and selling plans Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss, a tried and tested formula for business planning What is the one thing you need to know in business.

What’s the single most important aspect of business to master in order to succeed and grow, the One Thing You Need to Know is a complete business planning toolkit.

Автор: Коллектив авторов.
Жанр книги: Всё о бизнесе.
Объем: 218 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 218
Правообладатель: John Wiley & Sons Limited

 
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