Milton Kotler

 
»
»
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
Milton Kotler, Winning Global Markets. How Businesses Invest and Prosper in the Worlds High-Growth Cities

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

Аннотация.
A new marketing paradigm focuses on the concentrated economic power of 600 global cities, marketing is city-centered activity. These emerging city markets are critical to company growth, and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly, city-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth, the top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world, multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes.

By 2025, the vast majority of consuming and middle-income households will be in developing regions, top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025, philip Kotler, one of the world s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities.

Автор: Milton Kotler.
Жанр книги: Всё о бизнесе.
Объем: 289 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 289
Правообладатель: John Wiley & Sons Limited

 
Скачать книгу в форматах fb2, epub, ios.epub, pdf, txt.

Скачать файл...
  Читать эту книгу сначала читать книгу онлайн
Продолжить чтение книги с последнего места продолжить чтение online  

Отзывы о книге, мнения





Добавить отзыв, комментарий.

   
Библиотека aunua.ru