Frank Bien

 
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Winning with Data
Frank Bien, Winning with Data

Winning with Data

Аннотация.
Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave, understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions.

Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success, big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve, crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect.

Winning with Data is the expert guide to making data work for your business, and your needs, real-world examples illustrate these important concepts at work: you ll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more.

Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business, from decision making and strategy to shipping and sales, this book shows you how data makes better business.

Автор: Frank Bien.
Жанр книги: Всё о бизнесе.
Объем: 220 стр. 15 иллюстраций
Возрастное ограничение: 0+
Правообладатель: John Wiley & Sons Limited

 
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