Ron Kunitzky

 
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Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Ron Kunitzky, Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration

Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration

Аннотация.
How to assess what you have to offer a partner-brand and how to leverage your core strengths, how to search for the right partner-brand. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions, and much more. Whether you re an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept, why.

Google, Microsoft, Apple, Starbucks, and Wal-Mart are category killers, how to assess the pros and cons of partnering with other brands. One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions, developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance.

As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less, they have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.

Автор: Ron Kunitzky.
Жанр книги: Всё о бизнесе.
Объем: 258 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 258
Правообладатель: John Wiley & Sons Limited

 
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