Mikkel Svane

 
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Startupland
Mikkel Svane, Startupland

Startupland

Аннотация.
Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc, but its success was anything but predestined. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line, with revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk s IPO and (still growing) success.

Is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries, much like Zendesk s mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing, from how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.

Mikkel s advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes, the book will inspire and empower you to follow your own dream and create your own story. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place, conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding.

The real story of what it takes to risk it all and go for broke, but as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.

Автор: Mikkel Svane.
Жанр книги: Всё о бизнесе.
Объем: 190 стр. 6 иллюстраций
Возрастное ограничение: 0+
Правообладатель: John Wiley & Sons Limited

 
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