Mergers, Acquisitions, Divestitures, and Other Restructurings
How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age, the answer is through functional integration. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams, some of the world s most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement.
Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co. , and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income, based on R/GA s pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did, with Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Автор: Paul Pignataro.
Жанр книги: Наука, обучение.
Объем: 500 стр. 384 иллюстрации
Возрастное ограничение: 0+
Правообладатель: John Wiley & Sons Limited
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