Scott Stratten

Scott Stratten, UnMarketing


With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B, for generations, marketing has been hypocritical. We know you ve been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself, we ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.

). You ll stop just pushing out your message and praying that it sticks somewhere, unMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.

They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today, so why do we still keep trying the same stale marketing moves. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership, with UnMarketing, you ll create a relationship with your customers, and make yourself the logical choice for their needs.

Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online, unMarket to build trust and make lifelong customers.

Автор: Scott Stratten.
Жанр книги: Всё о бизнесе.
Объем: 280 стр. 29 иллюстраций
Возрастное ограничение: 0+
Правообладатель: John Wiley & Sons Limited

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