RJ Brideson

 
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Blind Spots
RJ Brideson, Blind Spots

Blind Spots

Аннотация.
Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy, this book is for you. Bridge the gap between gender nuance and commercial gain, are you ready for the next global economic disruption. Written by Australia s definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action, leverage authentic insights into a long-term, loyal relationship.

Brideson will show you how to: Single out a competitive advantage in a volatile, slow-growth market, blind Spots provides the framework and critical shift in perspective for making it in the new economy of women. Women: they drive the majority of our purchases, they re outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets, if you re ready to take the sort of bold, decisive action that cements market leaders and visionaries.

Women s impact on the bottom line is becoming undeniable but the grey areas around gender hold us back, in the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do, change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning.

Автор: RJ Brideson.
Жанр книги: Всё о бизнесе.
Объем: 190 стр. 73 иллюстрации
Возрастное ограничение: 0+
Правообладатель: John Wiley & Sons Limited

 
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