Коллектив авторов

 
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Designing Brand Identity. An Essential Guide for the Whole Branding Team
Коллектив авторов, Designing Brand Identity. An Essential Guide for the Whole Branding Team

Designing Brand Identity. An Essential Guide for the Whole Branding Team

Аннотация.
3 sections: brand fundamentals, process basics, and case studies, over 700 illustrations of brand touchpoints. For the past decade, it s been my blueprint for using design to impact people, culture, and business, it s an essential reference for implementing an entire brand system. 50 case studies that describe goals, process, strategy, solution, and results, whether you re the project manager for your company s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource.

Over 100 branding subjects, checklists, tools, and diagrams, – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. – Alex Center, Design Director, The Coca-Cola Company Alina Wheeler s book has helped so many people face the daunting challenge of defining their brand, – Andrew Ceccon, Executive Director, Marketing, FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local, – Paula Scher, Partner, Pentagram Designing Brand Identity is the book that first taught me how to build brands. – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi, – Olka Kazmierczak, Founder, Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail.

This book is the professional gift you have always wanted, there s a reason this is the 5th edition of this classic. More than 400 quotes from branding experts, CEOs, and design gurus, from research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

Автор: Коллектив авторов.
Жанр книги: Всё о бизнесе.
Объем: 339 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 339
Правообладатель: John Wiley & Sons Limited

 
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