Gurnek Bains

Cultural DNA. The Psychology of Globalization
Gurnek Bains, Cultural DNA. The Psychology of Globalization

Cultural DNA. The Psychology of Globalization

The book addresses questions such as: What are the challenges for leaders from different regions as they move into onto the global stage, people’s underlying consumer psychology. Each culture has attributes that developed over thousands of years to address unique environmental challenges, why is China a world leader in manufacturing and India in IT.

Readers will understand the psychological themes at play in regions such as the U. S. , Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia, why are Americans so positive. What are the emotional forces driving current events in the Middle East, market place. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected, why do overseas firms struggle in the U.

S. The soft skills needed to lead in that environment, how to best release people’s potential. Develop deeper cultural intelligence to thrive in a globalized world, as globalization marches on we can also learn important lessons from the world’s distinct societies. Globalization demands that cultures learn to work within each other s needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key, additionally, an extensive database of 30,000 leaders provides insights to inform the reader.

Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders, written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.

Cultural DNA is a thought provoking book for successful engagement with cultures around the world, this DNA drumbeat from the past reverberates through each society affecting everything. Business and Political leaders will understand how each regions’ cultural DNA influences: Its economic and political institutions, the issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes.

Автор: Gurnek Bains.
Жанр книги: Всё о бизнесе.
Объем: 323 стр.
Возрастное ограничение: 0+
Общее кол-во страниц: 323
Правообладатель: John Wiley & Sons Limited

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