David Meerman Scott

 
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The New Rules of Marketing and PR
David Meerman Scott, The New Rules of Marketing and PR

The New Rules of Marketing and PR

Аннотация.
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages, well, not quite. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard, in The New Rules of Marketing & PR, you ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential.

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right, you ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. In the latest edition of this pioneering guide to the future of marketing, you ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business, the Internet continues to change the way people communicate and interact with each other, and if you re struggling to keep up with what s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether.

Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place, while marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the next big thing.

Автор: David Meerman Scott.
Жанр книги: Всё о бизнесе.
Объем: 610 стр. 11 иллюстраций
Возрастное ограничение: 0+
Правообладатель: John Wiley & Sons Limited

 
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